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"Regardless of a company's size, creating a true culture of health can increase participation rates in health promotion programs dramatically, and establish the organization as an 'employer of choice.'

In this instance, employees see health promotion as the acceptable norm, and good-health values are reinforced in all day-to-day interactions.

- From Leading by Example, Partnership for Prevention, 2005, and Allen, J., and Leutzinger, J. The role of culture change in health promotion. Am J Health Promotion. March/April 1999.